I don’t bring many guest speakers into my undergraduate classes at San Diego State University’s Fowler College of Business, and I definitely don’t bring them back twice unless they deliver real value. That’s exactly why I invited Matt to work with my marketing students to build and elevate their LinkedIn presence. In a world where students think their résumé is the main character, Matt helped them realize their LinkedIn profile is the trailer, the press release, and the networking event all rolled into one. What impressed me most wasn’t just the tactical advice (profile optimization, headline strategy, content positioning, recruiter visibility, and video use). It was the clarity and confidence that students took away. They didn’t just “fix their profiles.” They understood how to tell their story. And that’s the difference. Matt broke down LinkedIn in a way that is practical, engaging, and immediately actionable. Students left both classes with updated headlines, rewritten summaries, and, most importantly, saw themselves as professionals with something to say. If you’re looking for someone who can: • Demystify LinkedIn without dumbing it down • Build confidence alongside strategy • Turn passive profiles into professional assets I highly recommend working with Matt Williams. Your clients or team won’t just learn LinkedIn tactics. They’ll learn how to show up with intention.

Before working with Matt, I wasn’t using LinkedIn to grow in any intentional way. Through his guidance and the confidence he’s helped me build, I’ve secured more meetings and developed more meaningful connections than ever before. Matt truly understands the platform and knows how to maximize its potential in practical, results-driven ways. Beyond his expertise, he’s simply a great person to work with. He’s kind, insightful, funny, and always positive! I would recommend Matt to anyone, regardless of industry or role, who wants to elevate their presence and use LinkedIn as a powerful career tool.

Working with Matt on LinkedIn strategy changed the way I saw social selling. He knows the platform inside and out, and he helped me find out what my LinkedIn voice was. He helped me craft content that genuinely connects with people and shows you how be a real human behind the profile. Work with Matt if you think you need someone to grab you by the proverbial LinkedIn shoulders and shake you awake!

Matt’s experience and advice transcends industries and simply work. From helping us build and launch our influencer program to coaching our sales team to fully leverage Linkedin to transforming our previously quiet referral program into a branded growth engine, his fingerprints are all over the rapid growth and momentum we are experiencing. I recommend him to any company looking to deepen their connection with targets, increase sales effectiveness grow with greater efficiency.

I was introduced to Matt through my company, and honestly, calling him “helpful” doesn’t even cover it. We had weekly calls, but he was always answering questions and helping me outside of that time too. He genuinely cares. What I appreciate most is how he simplifies LinkedIn. He doesn’t overcomplicate it. He breaks it down in a way that actually makes sense and feels doable. If you’re looking to get better on LinkedIn and want someone who will actually show up for you, Matt’s your guy.

It has been a sincere pleasure to work with Matt! He has empowered me with the most in-depth LinkedIn training I have experienced to date! I have literally tripled my business leads within the healthcare staffing industry. I highly recommend Matt to help you improve your social selling abilities. Regardless of the industry you are a part of, Matt will help you achieve solid results.

I learned about Matt's incredible LinkedIn social selling business in 2025. He very graciously set up time to meet with me and walked me through the strategic process to grow my online presence on LinkedIn. When I think about the best of the best on LinkedIn and how to maneuver its ever-changing landscape, Matt is always the person I go to for advice. He truly is an expert on the platform.

I've technically (and literally) never sent Matt a single dollar. Yet he's delivered more value than some courses I've taken to help me grow and understand LinkedIn. We first crossed paths over a year ago. Two creators creating and appreciating the mutual energy. The power of using LinkedIn in my first ever sales role at 48 has been massively amplified by knowing Matt. I won't share all his secrets, but he recently gave me a video tip that's already unlocked new accounts. Easy to highly recommend him and maybe one day I'll actually send him payment or maybe we'll just surf some waves and grab some drinks.

I don’t really know how this whole LinkedIn thing works, but honestly, having Matt there makes the world feel a little smaller, friendlier, and easier to navigate. He is generous with his knowledge, consistent in his message, and forthright with feedback. I trust him, and you will too.

Matt is an incredible coach. He helped me take my LinkedIn presence to the next level and was insightful, patient, and genuinely supportive throughout the entire process. He brings a natural, thoughtful approach to his work and makes the experience both effective and enjoyable. I couldn’t recommend working with him enough!!!!

Matt was instrumental in training our sales & concierge team on not just the benefits (and the how) of leveraging the LinkedIn platform for prospecting and nurturing existing and potential new clients, but also approached the engagement with flexibility and enthusiasm. His informed tactics were digestible and easy to implement. Can't say enough about his dedication to us as clients and his ongoing feedback that continues today, even after our initial engagement was complete. I highly recommend Matt for any organization looking to leverage LinkedIn.

I have had the privilege of watching Matt build community in rooms most people do not even realize exist. What separates him is not just sales strategy or growth tactics. It is his understanding of human behavior. He understands how people actually connect. How trust is built. How conversations turn into opportunity. On LinkedIn specifically, he operates at a different level. He does not just post content. He understands engagement. He understands positioning and how to create gravity around ideas, bringing the right people into orbit. Community building is not about collecting contacts. It is about curating relationships and creating alignment. Matt does that naturally. If you are looking for someone who understands both the mechanics of sales and the psychology of connection, you will not find many better. Proud to call him a friend.

Matt has been an invaluable advisor and friend as I’ve transitioned from corporate life to a Fractional leader. From the individual support as a past co-worker to giving me key insights, strategies and motivation to not be afraid to put myself out there on LinkedIn. He has also been instrumental in helping me build my network through his own network. These new connections have been of great value to me as I learn to build and scale my own business. If you haven’t worked with Matt yet I highly recommend you leverage his expertise in brand and social building as his creativity and passion are unmatched.

I feel lucky to know Matt. He’s one of the most helpful people in my orbit: always making introductions, always offering thoughtful advice, always showing up when it matters. A true creative thinker who looks for solutions instead of problems. Before I met Matt, I was on LinkedIn, posting occasionally. He challenged me to take it seriously. I did, and it’s been one of the best professional decisions I’ve made. Anytime I have a question, he’s there. When I need help, he makes time. When I’m stuck, he brings clarity and a fresh perspective. Know Matt. You’ll be better for it

Everyone needs to have a Matt Williams in their life, and I'm lucky to know and have worked with the one and only Matt Williams over the last 18 months. I have learned a great deal about tactical social selling through absorbing his content and putting it into action. I am a better marketer and better seller through using his strategies. I like working with real people, and Matt is as real as they come - passionate about marketing and sales, deeply connected to people, and always ready to offer a hand at a moment's notice. There are few people that are committed to a clients' success as Matt.

Matt’s approach to LinkedIn is outstanding! Anyone looking to grow their business needs to follow him. He share so many incredible insights everyday. In a world full of bots and an inbox full of spam you need to differentiate yourself from the noise. Matt focuses on authentic engagement, consistent value creation. He doesn’t just teach how and when to post but he helps you build a presence that actually drives conversations, relationships, and revenue. If you’re serious about using LinkedIn as a revenue channel — not just a resume — Matt is the person you want in your corner.

Since working with Matt and committing to his strategy consistently, I’ve more than doubled the size of my LinkedIn network and reconnected with old colleagues and friends. By intentionally connecting, commenting, supporting others, and posting daily, I’ve shifted from being just another supplier to becoming a trusted resource for my clients. The biggest change was my mindset… learning to show up consistently, and to open up both professionally and personally. I’ve had multiple new clients reach out to me directly; unsolicited. I’ve had decision makers respond to Video Messages when traditional outreach failed. I’ve created my own personal brand. It’s not easy, and it’s not a quick fix, but it works! If you’re on the fence about investing in your professional Social presence, this is your sign.

I really didn't know how to position myself on LinkedIn as it's been a platform I've typically only used to read up from thought leaders a couple of times per week. Matt outlined a strategy for me to become more engaged with these same thought leaders all the while beginning to create my own lane talking through stories from my past and present to inspire others. This shift in my LinkedIn strategy led to amazing interaction with those in the same niches as me and I've seen a 4X improvement in connections where networking is gold. These new connections have inspired me to lean in harder on telling more about myself, thought process, and entrepreneurial experiences. I now approach LinkedIn as a collaborative learning platform and this is solely due to Matt and the way he flipped my mindset on how to become more involved here on LinkedIn. I've since introduced several other colleagues to Matt as they were looking for a profile optimization to coincide with their new resumes. Matt is always so great to work with and his positive energy helps carry over into the way I present myself on LinkedIn. I highly recommend that you speak to Matt if you need to enhance your presence on this platform. He'll have your profile views and engagement on a rocket ship to new levels here.